Listen to another great episode with industry leaders in real estate.

Marketing Campaign with Misty Flanagan

In this 3 part series, Misty highlights finding the right marketing campaign to facilitate your business and help you reach your goals

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Part 1

Things you will learn in this episode:

[00:01 – 05:25] Opening Segment

● I share some of Misty’s amazing achievements
● Misty talks about her career journey
● Misty talks about the introduction of the marketing campaign

“The marketing campaign fails when you give up.”

[05:26 – 11:00] Residential Investing

● Misty talks about finding the marketing campaign that will facilitate your business and reach your goals
● Determine what kind of investor you want to be
● The difference between active and passive investor
● Misty talks about single-family residential builder and Airbnb rental investing
● Flipping and rehabbing properties
● Knowing what you’re doing or partner up with somebody that knows what they are doing

[11:01 – 17:48] Commercial Investing

● Misty talks about commercial investing
● Residential and commercial are two different investing strategies
● As long as you are educating yourself and know what you are investing in, there is no need to do residential first
● Misty talks about passive investing

[17:49 – 25:07] The Goal Setting

● Understand your current circumstance
● Sometimes your personal goals are pushed to the wayside if business goals are set first
● Personal goals are really important and will keep you going on the tough days
● Remember to take a recovery day to decompress

Part 2

Things you will learn in this episode:

[00:01 – 09:49] Setting Expectations

● Misty talks about how she tracks her daily goals
● Setting the expectations for yourself
● Be realistic about your expectations and goals
● Program yourself to look for opportunities
● Celebrate the small victories and let your goals change along the way

“You may not be able to control 100% the outcome, but you can control the execution of it.”

[09:50 – 19:20] Opportunities and Marketing Campaigns
● Misty talks about determining your Marketing Campaign
● Being realistic with yourself and understanding the resources that you have in front of you right now
● Misty talks about the most popular and common marketing campaigns 
● Choose one to two maximum campaigns as new investors
● Never say never; always be open to any possibilities
● Choose which list you want to purchase
● Misty talks about the list of providers

[19:21 – 26:37] Take Your Massive Actions
● Misty talks about taking massive actions and the first leap
● Tweak, adjust and move forward
● You can’t complain about the results that you did not create 
● Misty talks about the common fear in taking the first leap
● Use the network and resources around you
● Always be thinking about the next step
● Misty talks about what keeps her motivated during the failure

Part 3

Things you will learn in this episode:

[00:01 – 05:04] Keys to Successful Campaigns

● Make sure you run each campaign for three months minimum and six months maximum
● Track your campaign and make necessary adjustments along the way
● Do not stop until you get what you want
● Always follow-up persistently
● Build the rapport to make them trust you

“If you truly want this, do not ever give up, because it is possible.”

[05:05 – 14:19] Get Organized
● Misty talks about having your system properly in order
● CRM (Customer Relationships Management System)
● Build a team
● Be prepared to accept the calls
● Misty talks about the changes she has to chose to make after the 5000 letters
● You need to have another plan to deploy if you decide to stop a marketing campaign

[14:20 – 23:19] The Ability to Adapt and Change
● Misty talks about some other avenues to find deals
● Always have the ability to adapt and change in some situations, especially in this pandemic
● Take time to restructure your business and scale
● Educate yourself to get an update on what happens around you
● Misty talks about buying a property at an auction
● Misty talks about the process she takes if an owner doesn’t answer

[23:20 – 26:37] The Importance of Sharing Your Journey
● Misty talks about sharing her honest experiences
● Don’t ever feel like you are alone
● It is easy to pick a marketing campaign, but it is hard to execute them and keep it going
● Misty talks about her passion for people

You can connect with Misty on LinkedIn, and Facebook.



Angel Williams Host
Reach out to Angel and find out how you can collaborate and come on the show!

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