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Listen to another great episode with industry leaders in real estate.

Cold Calling and TikTok in Real Estate with Amy Stack

In this 3 part series, Amy highlights her pivots that she took since the pandemic has started, especially in cold calling and using TikTok to get a business following.

Part 1

Things you will learn in this episode:

[00:01 – 05:34] Opening Segment

● Let’s bring Amy to the show
● I talk briefly about Amy’s background as a hairstylist for 11 years
● Amy talks about the challenges of doing cold calling

“Be around people that encourage you to be more assertive in a good way; go after your goals and not passively let things happen.”

[05:35 – 15:19] Cold Calling Strategy  
● Amy shares about the quick shift she took from open houses to cold calling since the pandemic
● Cold calling is still a mental hurdle that you have to get over
● Amy talks about her strategies in approaching potential clients
● Finding new leads from your clientele
● She talks about the script that she uses to question and approach her clientele
● She talks about how she connects with people over the phone

[15:20 – 24:54] Virtual Landscapes in Real Estate
● Amy shares about the fluctuation in her business this year 
● Video tours media for home listings
● There are some success stories in this virtual environment
● Amy talks about making relationships and connections online

Part 2

Things you will learn in this episode:

[00:01 – 14:39] Using TikTok for Real Estate

● Amy talks about how she began to use TikTok for real estate and how it went viral
● By establishing yourself as a real person, you are drawing people to you
● It’s all about being yourself on any platform
● Amy talks about the plus points of TikTok editing compared to other platforms
● Amy shares her story of getting sales from TikTok
● Put yourself out there, so then when your clients meet you, they already know a little bit of you

“Do everything genuinely and authentically.”

[14:40 – 24:23] The Quality of a Successful Realtor
● Amy talks about the mindset of learning and admitting that you cannot do everything
● Keep working on what you are good at and do the best
● If you are not 100% sure you want to do something, then don’t do it

Part 3

Things you will learn in this episode:

[00:01 – 09:04] Cold Call and Skip Tracing

● Amy talks about how she makes her cold call more friendly and attractive for people to hear
● Start a habit of asking for any recommendations to be called
● Amy shares her experience in skip tracing with Yellow Pages, Spokeo, and White Pages Premium

“Pump yourself up, so you can be excited and be genuine about the conversation in the Cold-calling process.”

[09:05 – 15:44] Making the Moves in the Midst of Pandemic
● Amy talks about making moves during the pandemic
● We talk about the 80/20 rule
● It’s all about communication in anything
● Focus and work on your own superpower, especially when facing the fear of people’s response
● You are yourself, be true to yourself even if you get denied or rejected by some circles

[15:45 – 27:20] Being Female in the Real Estate Industry
● Amy shares her challenges as being a female in the real estate industry
● Amy talks about the shift that her team has made since the pandemic started
● If you are not true to yourself, it would not be a sustainable and happy life
● Final words

You can connect with Amy on LinkedIn, Instagram, and Facebook.

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