REI ROCKS! PODCAST
Listen to another great episode with industry leaders in real estate.
The Dynamic in Digital Marketing World with Allen Levings
Part 1
Things you will learn in this episode:
[00:01 – 07:39] Opening Segment
● Let’s bring Allen to the show
● Allen shares about his current career and focus
● Allen talks about a few hacks to increase the viewers and rank in searches for YouTube
“Make sure your site is optimized for mobile phones and have a good mobile responsive.”
[07:40 – 11:45] Top Tips for YouTube Channel
● Allen shares some important hacks that people do not always do
● Building up entities for your rank on Google
● Adding link to Google My Business and other links
● Using hashtags
● Engagements and rankings
● Allen talks about the Blackhead method
● Allen talks about the intro video
[11:46 – 17:09] Optimization on Website
● Allen talks about the optimization of the website
● Create engageable content and good for the reader
● Competitor research
● The importance of checking your website on various browsers
● Building your website on mobile view is very important
[17:10 – 20:52] The Dynamic in Digital Marketing World
● The digital marketing and technology world changes so quickly
● People always look for the easiest website to interact with
● Allen talks about the 3-second time frame and user engagement in Google
● People have a short attention span and its only getting shorter as technology gets faster
Part 2
Things you will learn in this episode:
[00:01 – 07:00] Know Your Audience
● Allen talks about choosing the right headline for your brand
● The importance of knowing your audience
● For real estate professionals, YouTube can be a great tool to market your brand
● Allen talks about hitting segments of the audience differently
“It is a great thing to have more than one option of platforms because being everywhere at once is important.”
[07:01 – 15:05] Google My Business
● Allen explains about Google my business listings and how it works
● Being everywhere at once is really important
● Allen talks about using the right platform for your type of business
● The prime times to post on social media are based on your business area
● Allen talks about the limit of connection in LinkedIn
[15:06 – 20:18] Business Address
● Allen talks about the hack to use a fake address in the bigger metropolitan area
● This hack cannot be used for some platforms that require verification of the address
● Allen talks about the danger of using this fake address hack
● Google will not verify an address that has a shared office location
● Allen talks about getting GMB listing on PO box address
Part 3
Things you will learn in this episode:
[00:01 – 10:59] Google Searches
● Allen talks about the geo-location in Google My Business
● The black hat technique
● When it comes to marketing your brand, you have to approach it from multiple angles and not rely on your GMB listings
● Allen talks about the five parts of the Google search page
● Organic listings on Google
● Allen talks about the primary ranking signals for App searches
“Repurposing content is the primary function of staying active on different platforms of social media and running a business at the same time.”
[11:00 – 19:29] Repurposing Content on Various Platforms
● We talk about targeting different audiences on different platforms
● Allen talks about various major platforms that Facebook owns
● Monopoly power in market areas vs product efficiency
● The ease of mobility amongst various platforms for business owners
● Final words
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